With the advancement in technology, we can see an enhancement in fantasy sports apps. The app development companies are serving sports lovers by keeping up with the latest market trends of fantasy sports. The activity of fantasy sports takes place online where a virtual team of professional players is accumulated by participants who play that particular sport in actual life. The participant evaluates the performance of the group or individual player on the basis of real player performances.
On the basis of current business statistics and standards, the latest trends in the market for fantasy sports apps are shortlisted in this blog. The following current market trends should be kept in mind by a fantasy sports app development company –
Prominent Countries –
The countries in which fantasy sports apps are most popular are the U.S., Mexico, Canada, UK, France, Germany, and Italy. After these countries, the market is growing in countries such as China, Japan, India, South East Asia, GCC, Africa, etc. America has the largest market share of 58% in 2017 followed by Europe with the second largest market share. With more than 600 million internet users, India is becoming a market of opportunity for fantasy sports apps. A trending application “Dream11” has opened the gates for fantasy sports in India and hence a fantasy sports app development company can invest in the region accordingly. The regional growth rates are shown in the image below –
Specific Sports to Cover the Market –
There are different sports suitable for different regions by which the fantasy sports app development company should be familiar with. The popular fantasy games for the Indian market are Football, Hockey, Baseball, Basketball, Car Racing, etc. For such games, individual and team competition can be created and it should be included in the application development strategy like fantasy cricket app development
Sports League –
These applications are created for entertainment purpose and to connect people with their favourite sport. The latest trend used by companies is to organize various sports leagues to give the players a real experience of the sport. The players can be attracted and engaged through various tournaments like world cups, premier leagues, tours etc. If there is prize money to the winner of the league, more players will be attracted towards the application.
Creative Advertisements –
Advertisements are not only confined to TV and are progressing on digital platforms like Facebook, Twitter, YouTube and streaming applications. By spending on these advertisements, the companies can enhance their publicity strategy. The companies also use trending YouTubers to run ad campaigns for their game to get things rolling.
User-Friendly Interface –
The users of fantasy sports apps are not restricted to one platform and prefer mobile and tablets rather than a PC for daily use. The app should be suitable for all such platforms in order to be trending. The interface of the application should be user-friendly and seamless as players tend to leave the game if the application is complicated.
Even the crisis of COVID-19 could not hinder the growth and popularity of fantasy sports. The application development companies are looking for opportunities in this field. Since the past few years, the competition in this market is rising very speedily as people are becoming more and more familiar with fantasy sports applications. In order to survive in this highly competitive market, the company should keep up with the latest and ongoing trends. India has tremendous scope for fantasy sports market and the growth in the number of sporting events across the country will attract the users to participate. This will offer a huge favourable opportunity to the market in future.